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Al Ries, (Author), Jack Trout (Author) - The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Paperback

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Al Ries, (Author), Jack Trout (Author) - The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! PaperbackThere are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Troutthe world renowned marketing consultants and bestselling authors of Positioningnote, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable

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these pages are filled with lessons from his deeply personal story to motivate you to go out and get after your dream

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