New Consumers in the Global South

New Consumers in the Global SouthIn large cities of the Global South, an immersion in mass consumer culture is no longer the domain of the rich. This book offers a transnational examination of how global economic development has transformed consumption, identity, and culture among the former urban poor. The book presents a wide ranging exploration of new consumer cultures of the former urban poor across four different cities: Guangzhou, Metro Manila, Mexico City and Rio de Janeiro.

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