Lift Rats - Power Front

Lift Rats - Power FrontFront and Center. No Apologies. The Lift Rats Power Front Tee puts the brand where it belongs right up front. Clean, bold, and built for the lifter who doesn't need to say much. Just show up, put in the work, and let the tee do the talking. Available in Black, Pink, and Navy a colorway for every kind of grinder Sizes S3XL inclusive sizing for every athlete Lift Rats front graphic bold type placement that commands attention Lightweight tee construction

and Navy — a colorway for every kind of grinder

The South Neck Marlin Performance Rope Hat is built for the offshore crowd — the ones chasing blue water and big fish

and unapologetically Southern

Part of the 2026 Spring Collection — fresh drop

Off White with a Green Rope — a clean

Available in Black

and durable

The South Neck Brown Delk Head Trucker Hat is a clean

Hit the water in style

Featuring our South Neck Eagle art screen printed on the front and the bold D-Flag (#4016) design on the back — a statement piece built for the ones who stand for something

decoys set

Perforated Droplet holes for maximum airflow